What’s the difference between a planner and a strategist?

like
Posting as :
works at
You are currently posting as works at

A Planner will argue he's a Strategist and a Strategist will actually take the time to talk about whether it should be called "planning" or "strategy."

likefunnyhelpful

The same difference between 12 and a dozen

like

One usually has a British accent.

likefunny

Strategy should determine the What and the Why. Planning is the How. To JWT1’s point, don’t let a planner try to act like a strategist. They’re basically creating a comms plan and trying to pretend that it’s a strategy so they can feel like they’re in charge.

like

Completely depends on the agency. In my mind Planning is a more traditional term for what must people / agencies call strategist. Not sure where CD1 works but I’ve never heard the difference articulated that way and I’m a Strategy VP who’s been in the field for over a decade. (I’ve had titles that include planner, strategist, brand planner, brand strategist and marketing strategist depending on the agency)

like

Ha @cd1 you sound like someone I literally never want to cross paths with ever.

likesmart

They’re the same.

likefunny

Account goes in front of one and lots of specialties can go in front of the other.

Most of the time it's used interchangeably, though.

like

Agree, never ever heard what CD1 describes. 11 years’ experience

like

@CD1 I️ believe you’re just describing the difference between the terms “strategy” and “planning”, and not the difference between the roles....

like

You guys--come on now. For the people straining to come up with nuanced descriptions of the differences--you're saying your agency has both Planners and Strategists?

Does your Subway have both Sandwich Artists and Customer Liasons? Does your restaurant have Servers and Waiters?

Come on now.

smart

CD1 sounds like he’s describing just... planning... which is a joint effort between a strategist/planner, accounts, creative lead

Strategy = the word HR replaced "planning" with in job opening titles in order to attract more ppl.

Related Posts

“Is there blood in the cheese sauce?"

like

Hi folks,
Quite new to this. I’ll be moving to Dubai in a month and I got to know that my education documents need to be attested before the company can apply for visa. I’ve been trying to get hold of this as information is not consistent. Do I need to have MOFA Attestation in addition to the UAE Embassy Attestation from home country or will that be managed by the company in UAE itself?

like

Is there anyone with 5-6 yoe in totally different tech who is able to land job in sde profile by taking scaler academy course. Is this course worth for 2.5 lacs being from totally different technology like sap abap.

like

Rent and put money into the stock market VS Invest in NY property?

I have severe depression and anxiety. Normally I can control it but this tax season was bad. I spiked to over 110 hours a week towards the end and I couldn’t control the panic attacks...

like

You’re not a partner unless you add “...” to the end of each sentence in an email......

likefunny

Good first day of testing. Leclerc 💪 and of course Mercedes sandbagging

like

Hi friends, Got two offers. One with: Humana(Remote)[Insurance based company]and another with Mastercard(Hybrid) (Ofallon, MO)-need to relocate after 6 months. Both are for Senior software Engineer. Humana- TC= 155K, Mastercard-TC=175. Which is a better option, as talk are going on that, recession will happen soon. I’m confused to choose, as some say Insurance company doesn’t get effected with recession. Please suggest.

like

My best friend took a year off work and just traveled around South America with just a backpack and duffle bag of essentials. He spent about $5 to $10 a night at local hostels and food costs cheaper at local restaurants and shops. He spent roughly $500 a month on room and board. Aside from activities like bungee jumping or live sports events, most of the other activities costs little to nothing. Debating on saving up and just escape for a bit just like that.

like

Associate at McKinsey, 18 months, great reviews. Looking for better lifestyle. Where should I start looking for jobs? Kind of lost in this process. Appreciate any help!!

like

Does anyone know if 21Grams is hiring?

like

Is Deloitte Canada bowl still working? Transferred phones and don't seem to be able to find it anymore.

like

Ever broke up with someone but have a strong feeling the person is the one for you and you were right?

like

Hi do ibm blacklists u if u decline their offer after accepting? Got a better offer and the difference is huge to ignore. Please advise

Why is putting on your 2 weeks notice so nerve racking? But better opportunities are ahead and the start of my own bookkeeping firm!

like

What do you think? Is it ever okay to tell another senior associate that you are not their junior associate? My rate is 10% higher.

like

Too many questions on hikes for last year : For SC / MC team it was 25 to 45 percent without , as they did market correction and it happened after missing a year of hike

like

Is Cognizant offering permanent WFH option for new joiners?

like

I got through all the rounds of interviews (including 2 technical panels) at CrowdStrike before being assured that I was nearing the end of the process and was expected to receive an offer soon… almost two weeks ago now? Anyone else experienced this kind of delay from CS or similarly sized organizations? Did I get ghosted? Anything more I should be doing?

like

Thoughts on membership clubs in DC? (I.e. george town, university, etc) A colleague mentioned the other day that he’s a part of a club and am now intrigued (not that I can get in). Recently moved back to the DMV and think I just miss socializing with like minded people/sense of community 🥲

like

Additional Posts in Advertising

Any tips on how to get along with a coworker?

like

How many is too many lacroix?

like

What's your day start time? Let us know if you're in house / agency / HCP or Patient healthcare / onsite freelance / etc

like

When some asshole won't quit singing in your meeting. I don't need to hear your "rnb sounds" 😘

like

I’m client side and looking to find a new agency to build social creative. Would love suggestions for your favorites!! Bonus points for boutique/independent agencies.

like

Iprospect New York ... what’s the culture like ? What’s leadership like ? Good place to work? Average ? Just like everything else?

like

For those of you who have fled LA, NY, SF for smaller markets — how on earth did you deal with the pay cut?!

like

Monday: Due date 3/15
Tuesday: Due date 3/9
Thursday: Due date 3/5
Friday: Due date 2/27; work the weekend.

Reasoning: Client forgot to communicate slip in dates effectively and it's our fault 😒😒

likefunny

What are the benefits like at Droga5 vs Widen + Kennedy?

likesmart

How many hours have you worked this year?

like

AdAge article on DMA shows more sympathy for the accused men than the actual victims. WTF?

likehelpful

With layoffs slowing down. Does that give anyone reassurance of things going back to normal?

likefunny

Was asked for portfolio samples by a recruiter, but haven't updated my website in a while. What's better to send: PDF of work or just update my website and send the link?

like

Stop shaming people for leaving on time. Working overtime every nite benefits no one if you’re exhausted. It’s not a badge of honor either. Work on your time management skills.

likeupliftingsmarthelpfulfunny

Most aesthetic agency spaces in NYC? Don't judge a book by its cover but some offices are 👌🏼

likehelpful

How important is an agency’s name to you?
Would you rather only have big names on your resume or go to smaller, independent shops?

like

Got laid off a week ago and have been slow to get back on the hunt. I feel so demoralized and depressed. This is the worst season to be unemployed. I can’t seem to get a fire in myself again

like

What is your agency’s maternity or paternity leave policy?

like

I’ve been laid off and, as I embark on my job search, I’d like to keep my marketing skills sharp. Any recommendations on must read books, or resources?

like

Looking for a new head phones/ earphone for running/work/travel.... any suggestions?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal