When I joined Leo Burnett, I knew Steve Persico (https://www.linkedin.com/in/steve-persico-96966817b/) only by reputation. In week one he mailed me Hegarty’s book on creativity. This inspired me to open an agency-wide book club pairing interns with execs. We didn’t always agree, but Steve shaped my reading and thinking. After nearly 20 years, he’s left and published “Knock Wood.” Read it. It’s an original. #StevePersico #LeoBurnettToronto #KnockWood

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It’s a little disappointing this post hasn’t received a lot more engagement. OP, thanks for leaning in to inspiration.

Different time.

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