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The biggest hurdle I usually face is that teams don’t always see why the change matters for them, they just see more work on top of their day-to-day. Bridging that gap starts with involving frontline employees early as champions and feedback sources. In one case, I set up regular feedback loops and spotlight sessions, making sure leadership was genuinely listening and tweaking their rollout based on real input. It made the initiative feel less top-down and more like a joint effort
Strategic Communications. That is the key. Change is useless without strategic communications because it will never be adopted if you aren’t communicating. Also, that will help you identify if the change is garbage. Be prepared to tell the client (or your executives) if they need to pivot.