Which agency is the most eager to replace its employees with AI? WPP, Omnicom, or Publicis? I'm voting Omnicom.

likesmart
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All. Of. Them.

And until AI can actually replace them they’ll just continue doing what all companies are doing… using AI as an excuse to lay off employees while quietly doubling the workload of those they keep, and/or offshore the work at fraction of cost to India.

likesmart

👆gets it.

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Pay attention to the structure of the new biz contracts.

They position as performance variable with base pay. Really this means people are not tied to the client contract. If the agency can get by with AI, they reduce staff which is the highest agency expense.

likesmart

Mother London no different

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Weavy + Figma can already do statics with little human involvement. ChatGPT can write copy. Every one of these agencies has client facing decks that point out these efficiencies. Say goodbye to your career.

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Hello fishes,
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