Who generates your UTM codes? .... media agency or creative agency

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Media based on client approved naming and analytics

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Creative

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Media

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My client creates them. It depends on the setup of your client, as well as who controls the data when it comes in

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Either or. Just make sure that the codes are unique so it doesn’t conflict with other campaigns or what other media is doing.

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Media when I was at a groupm agency

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I had to do this and it was the hardest thing I had to do ever somehow it didn't make sense in my mind 😂 probably seeing the excel sheet threw me off

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Media/analytics

media

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