Why is it that the work we are inspired most by never pays the bills, so we must resort to tacky soulless shit

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welcome to advertising, kid.

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Go do something else if you don’t like it.

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Super helpful.

Sandbox the work you get paid for and the work you find nourishment in and you’ll be more tired but happier.

Because the clients don’t see the work that inspires us as being something that can help them pay their bills. Soulless shit though they have no trouble finding the link

some of the most vacuous people in the field legitimately think there’s soul in the tacky soulless shit

Get an MBA and do something that is creative accounting perhaps?

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