Continued in comments.

This has been a tough week, and it's only Tuesday

For the ad agency people out there, have you noticed an increased emphasis on AI/tech in general?
"As we brace for the real short- and long-term effects of AI, marketers should be mindful that we have been so focused on assisting clients with their brand reputations that, by continuing to call our profession “advertising,” we have neglected to evolve our own industry brand."
https://adage.com/article/opinion/its-time-advertising-profession-rebrand-itself-ai-does-it-us/2521826

How pessimistic are projections looking for 2024?

Anyone in here from DEPT Agency?














