How to transition to PR? My background is mostly advertising / digital but I currently transitioned to packaging and branding. (I’ve been an Account executive for about 3 years)

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Most PR shops have integrated digital teams these days. Depending on what role you want, or teams are always looking for folks with more traditional digital ad or even branding experience for creative strategy, content strategy, digital etc

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Thanks for the insight! I was looking forward to stay in Account Managem but unsure of the skillset these days! I’m about to start doing my homework ha

Well I think you gotta build a portfolio of your work first. You could include press releases you've written or social media campaigns you've run. Have you connected with any people in PR on LinkedIn yet?

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