Digital Marketing

We talk a lot about strategy and impact, but no one ever says how lonely leadership can feel. Anyone else feel like the higher you go, the fewer real conversations you have?

One of the biggest misconceptions in paid social is that “link clicks = traffic.”
They don’t. Meta measures intent, not arrival.

That’s why I always compare Meta’s click data to GA4 landing page sessions before mak… more

Has going 'above and beyond' at work ever backfired on you? I feel like I worked in a pitch day and night just to be asked to head it alone without a team. :/

I got too many note taking tools. I use Apple Notes on my phone and OneNote for my personal notes at work. But then we use Confluence for notes with our product teams. I’ve been playing around with Notion, Coda, AppFlowy, … more

Return to Office question:
I’m in the third round of interviews with a company that (with traffic) would be an hour commute each way. They work 4 days in the office and are very proud of their building… more

People don’t realize how many layers go into influencer videos -- from product placement and lighting to timing, scripting, and even what emotion the creator is asked to show. It’s way more strategic … more

Hispanic consumer behavior is shifting in the US. Our brands index heavily on that customer segment. How is that affecting your business, and your marketing strategy?

When team members take PTO, are you staffed well enough to divide up the extra work, or do you bring in freelancers?

Have you tried training an agent on your own writing style / brand assets before letting it create content? Any success stories …or horror stories?

AI is everywhere in marketing from writing captions to designing ad creative. But when it comes to social media, I’m torn. On one hand, it saves time and sparks new ideas. On the other, it feels like the “human t… more

For those who work remotely, what’s your stance on Teams Meetings being recorded? Is this a violation of privacy? I’ve never attended an in-person meeting that was recorded unless it was an informatio… more

I’m one of the few people in my office today. It’s Friday, meetings are done. Who is ready to start the weekend an hour early with a happy hour cocktail?

If a company promotes only from within, is that loyalty to employees or resistance to fresh ideas? My company is a within promoter.

I took a half-day today and regretted it because I saw that my bosses let us out early. Have you ever regretted taking time off?

How is Trump’s H1B Visa Fee going to impact your company? Our marketing dept isn’t directly impacted but some of our digital agencies leverage and onshore/offshore model. I hope we don’t see resources get… more

If you think you’re underpaid, ask your manager for an increase in salary. If they say no or delay answering, that’s your sign to move on. But using companies that are genuinely excited to hire you as… more

I’m trying to improve my fitness with a job that I’m constantly at desk hunched over my laptop. I’ve started using a smaller coffee cup & water bottle to increase my trips to the break room and get more steps. more

Would you give someone a hiring manager’s contact information (name, email) if you know that’s not the proper hiring channel?

I've had managers who only gave feedback during annual reviews, which made everything feel high-stakes. I've also had managers who checked in weekly and made growth feel continuous. Which do y… more

Thoughts on the House of Guinness? I would love to see more stories behind infamous brands.

What is your tried and true hack for getting noticed in job applications!? Reaching out to hiring managers via DM, email, etc? Should I try a cover letter (I keep hearing these are obsolete)?

I'm curious, I have not been applying to jobs that are below my requested salary range. I'm hoping to find a job that gets me at least $5k-$10K more than what I'm currently making. Am I mi… more

Does certifications give you edge?