What's the one CRO concept most junior marketers struggle with?

We were debating if it's understanding statistical significance in A/B tests or digging into qualitative data (like session recordings).

This led us to create a full "back to basics" study guide covering the three pillars: Psychology, Analytics, and Testing. It’s designed as a complete lesson plan to get anyone up to speed.

Curious to see what we covered?

Full guide here:

www.seosiri.com/2025/10/cro-study-guide.html

You just finished teaching a skill / topic in your lesson. Children are now off to work on that skill independently: who are you targeting first to support, your students in the red or your students in the yellow?

What are some of your favorite historical fiction books you've incorporated into your lessons? I love The Book Thief!

Anyone struggle with “art vs craft”? Sometimes I feel my lessons don’t carry meaningful art rigor, and I’m just hosting craft time. Any suggestions for recourses providing meaningful art lessons?

SOS I’m a first year teacher. I’m at a VERY challenging school district & a different culture than I’ve ever been around before. I cant get through a full day’s lesson! I spend more time disciplining!

For those that are the children of immigrants or are an immigrant themselves-what’s the greatest lesson that you’ve learned from your upbringing/family that you now apply to your career & life?

I'm done getting paid 1/3 of the class teacher pay and expected to teach the lessons. The other Paras in the class seem to think this is normal. I certainly don't get the same respect as the teacher. Am I alone here?

I would greatly appreciate some fun/engaging/stimulating lesson plan ideas for high school students.

This bowl is a way for high school English teachers to share lesson/unit plans, activities, resources, etc.!

What to read or watch before first flight lesson to maximize what I get from it? Got one as a gift. 1hr desk, 1hr cesna

Do you find yourself thinking about ways to improve your lessons as you experience life? I’m on vacation for the first time in 10 years and I keep asking myself “wow, what kind of technology is that?” And “How can I integrate that in my Computer Technology class?”

I taught the math lesson so abominably that the vice principal (who was observing at the back of the classroom) took over my lesson. How do you recover after a terrible day at work?

Sooooo when MBB says cover letters are optional, I should still write one right? They’re “optional”? Just hate cover letters 😫

Leads - remember to spend proportionate time leaving feedback for the folks you delegated your tasks down to this year. 1-2 sentences for a month long, complicated task isn’t enough.

Hi fishes,
I was wondering if I put down my resignation now. And in case after a few weeks I decide to stay back, can I withdraw my resignation?

Freelancers - who’s your tax guy ? I’m very, very confused.

How can I properly show my interest in a particular area of law? Here is the context: Lately it became very obvious that the company is about to go public when they hired a securities attorney as the new GC. She is great to work with and provided my with valuable feedbacks. But there is one problem: she is not involving me in any of the fun work. What can I do to show my interest and get to learn what she is doing?

Any opening for Business Analyst Banking Domain ?

Anyone know of some in person volunteering opportunities that are can also helpful socially to meet and connect with others? I’m trying to work on meeting more people

Hii fishes, i am starting to interview at jpm, can anyone guide me on the process and what should be my salary expectations be for Software Engineer python, yoe 1.5+ at mumbai

Can any1 refer me in JPmc ? I m an azure data engineer and yoe - 8. LWD - 19 oct

Is anyone at meta able to share the position levels. I’m trying to compare to my current company structure. Thanks!

Interested in becoming a Google cloud product manager. Here are my observations on the experience you will need to be considered.

Here are my observations about the skills and experiences that PMs have and how people are joining that group.

They are all technical. All of them could easily be very technical cloud consultants or cloud engineers.
Tl/Dr. If you couldn't get hired as a cloud engineer or cloud consultant - you probably can't become a PM

What is everyone's long-term career goal with the clinical research field? What do you hope to be doing in 10-15 years?

IBM started to drop the mail for join Slack etc. and the mail for laptop request for new hire .

What if I don't join on the last day or deny to join on last day ? Because still need to decide between two offers .

Bonjour ici,
€50k est il suffisant aujoudhui avec l'inflation et 2 enfants pour un consultant senior (3 ans dexp) sur Paris? Quelle est la norme de salaire aujourdhui?
Merci!

Just wrapped up internship. How long do they take to get back to us with FT offers? Who will reach out? How will they do it?

Has anyone faced this that Capgemini HR expect you to respond fast till they collect documents. After that they stop responding. This is frustrating and funny as in why to waste everyone’s time

Hi Fishes,

Can anyone tell what is the variable component percentage for D1/Senior Manager band in Capgemini? And also do Capgemini provide variable pay quarterly Or yearly once?
Please guide.

I made the switch to in house and omg it’s so slow. I knew it’d be a bit slower than agency but I accomplish less in a month than I used to in a day. Is this how all in house jobs are or has anyone found a faster pace in house gig?

How many in house counsel are in your company? Please also share the total number of employees and company revenue for reference. I’ll start. 55 in house counsel globally for a $10b company, total employee count ~32k.

Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

How much have you heard of Paid Social Planners/Markets making at companies in the tech space? I'm thinking about leaving my media agency company.

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

Having a discussion with someone about seo. They were adamant that seo works differently on a mac book for some reason. Am I missing something?

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

I recently got a job offer through a company that offered me the high end of what I was asking (75k) but since it is the high end of what I asked for, do I have room to negotiate? Do I have a leg to stand on if I even try negotiating at the point? I have til Friday to fully accept. I’ve never negotiated my salary but want to be sure I’m being paid fairly for this site merchandiser role! TIA

Hi Everyone, we are looking for an experienced digital marketing account manager to join our team. Our mission is twofold and ordered: 1) to create a community of leaders & creators, to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

Hi peeps, Looking for thoughts on adding a social media feed to the homepage of our B2B Tech Industry website. My thoughts are that it will help get our webinars and personality on our homepage without overly cluttering it up, but does it also navigate people away from our page? Maybe a banner ad on our homepage for the webinars is better? TYIA

Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

CTR, contracts and department overhaul

our marketing dept is undergoing a complete overhaul. under old leadership, a $75k 12-mo contract was signed to a marketing group that handles our SEO, blog and everything Google Ads. All things I can and am in training to do. Current CTRs on G ads seem pitiful at no more than 0.75%. My meta ads coast around 4-6%. During this overhaul, would it be wise to not renew our contract, and negotiate for me to take over these roles and leverage a raise?

Has anyone bombed their last interview (case or assessment) and still got the job? My assessment went over 10mins and so my interviewers and I didn’t have a chance to exchange much, but I did make an effort to ask if they still have some time and asked more questions related to the role. What are my chances 🥲

Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

Hey everyone,
I’m currently a Market Analyst for a small consulting firm. I’m looking for a new role with room for growth. I bring enthusiasm and experience in modeling, forecasting, and research. I would be grateful to be connected or referred for any open roles you might know of. Thank you!

I have worked in marketing for about 6-7 years. First few years were in social media management. My goal is to work at a big tech company.

I’ve heard mixed results about the ROI of earning an MBA. My near future goal is to move into a Marketing Director (or senior manager) role.

1) How much does Google, Amazon, Microsoft, etc. value MBAs in the hiring process?

2) Anyone currently working at the companies above with only a BBA?

Current situation: Marketing Manager, 90k, NYC.

I asked for a raise and instead got laid off. Told that after looking into finances not only can they not afford a raise they cannot afford me. But I know for a fact they are replacing me with an Agency that say they can run our Social Media for 500pcm. Is this normal practice these days?

How is the PPC/digital advertising department structured in your oganization? Paid social ads and google ads, for example, are under the same manager? Or is the split by KPIs, like awareness vs performance?

For product marketing manager what does rhe day to day look like? Any youtube videos yall can share?

I recently accepted a job that I quite overqualified for because I’m in need of a job. I got hired as a Marketing Manager and work directly with the Marketing Director. Come to find out my director is still in school and has absolutely no marketing experience. She’s been with the company for 4 months. They seem to want to utilize my complete skills set and make up for her lack of marketing knowledge but maintain her position as director and pay me a entry level marketing manager salary. Advice?