3 months here and pretty sure no one cares about our target audience actual data. Management just decides it's gonna be millennial women and that's just not an accurate picture. It's literally not true and I can't move the needle if they don't pick the right demo. I mean it's a non-starter. Help me strategize how to fix this...

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Have you considered building out micro targets ? Could be a way to “yes, and” the millennial women audience.

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The most convincing way to do this is to A/B test other demos and then show the results to the decision-makers.

It’s not just the audience - it’s what the emotional/rational needs of that audience is. “Millennial women” would be fine so long as you know the needs that the company is trying to solve for.

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