A digital product company working with an agency on rebranding. 1 of the deliverables is illustration.

The agency first said that illus. isn't part of the new direction. Later said they didn't know why illus. is required. If they went through our website and app they'll see that 2D and 3D illustrations were used.

They then asked me to provide references so they know what I want.

🚩 How do I NOT do their work for them & what are possible next steps?

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Illustrations currently in use doesn’t mean illustrations should always be part of a new brand system. Sounds like you guys have communication problems and the agency should explain why they don’t think illustrations are needed for “the new direction”, and you guys should re-align on what’s expected…

This is way too specific of a question to ask on fishbowl where we don’t have the full context of the project. Again seems like you guys have communication problem. If this agency is one you really trust, let them explain and provide a solution.

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