Start up experience help! How much do you charge for taking on the entire UX of a startup companies’ app design?
Would you take a set amount of money or equity? Any experience here would help!

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I’ve always taken cash for startup projects. I have equity in 4 companies, including funded companies, and it’s worth $0.

Don’t undersell yourself either, because being responsible for the entire success of a product is not a $5k job.

Based on my experience I’d recommend a day rate as you would most normal contracting jobs. Personally I would ask for £4-500 per day but research rates in your area. I’ve seen 4-figure day rates in Germany for example.

If you decide to go with a fixed fee make sure you have deliverables and revisions clearly outlined in the contract.

I wouldn’t take equity in any startup at the moment in leu of money now. Extremely hard to vest any equity in this day and age as investors have priority and companies raise funds at ridiculous evaluations. This leads to acquisitions/IPOs below earlier evaluations which in turn means you get nothing.

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