A friend of mine in social was telling me about an interesting conversation she had on the subway the other day. Do social media managers still have a place in this world?

She had a conversation with a man on her way home on the subway, who had no idea she was a SMM. He shared his entire plan to cut down his entire social media team and just have two people who can make an AI do all that work for the 5-6 others he's going to fire.

Thoughts?

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AI is just a tool. Social media managers are still essential for shaping strategy, building genuine connections with communities, and responding authentically. That human touch is what makes a brand trustworthy. What are you concerned about?

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I definitely think we still have a place. But I get concerned when higher ups seem to not clearly see the value.

I can’t imagine his social strategy will be very effective long term. Sure, AI can help write copy or create images but it’s so obvious when things are AI. Plus, it’s not great when it comes to strategically jumping on trends.

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their social is only going to get so far without a strong team behind it and not just AI

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