A.T. Kearney is dead, long live A.T.

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Ohhhh. I kind of like it

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They should have taken a chapter from Strategy& blunder and made it @Kearney - at least it would have been functional.

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What I like the most is the fact that we will not use stock photography. 10,000 photos have been crowdsourced internally by our own people. Nice little personal touch

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Corny.

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*waits for image of an AT-AT with “KEARNEY” emblazoned on the side*

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Honestly looks very nice

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Rebrand looks awesome, way cooler than previous branding

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Not a huge fan of the elevator video but otherwise excited / impressed with the brand relaunch 🥳

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Now all that is needed is a merger... strategy&kearney

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Should have kept the same logo and just changed the font color like Deloitte

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That’s how innovative D can get 🤣

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Doesn't it look very similar to what Oliver Wyman did in black and white?

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My LinkedIn feed thinks that ATK is now a town in Nebraska

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Like this.

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L’Oréal looking ass

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Welcome to the fold

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Your announcement is wrong 🙃

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So glad they changed the branding... I never interviewed for them coz their brand never appealed to me..

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Fatality ^

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More branding stuff from the public website for those interested

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All this just done by 3rd party agency for a couple mill. Pretty pics tho >

Curious, what the impetus was for this facelift?

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@BOG1 2030's*

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