A.T. Kearney is dead, long live A.T.

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Ohhhh. I kind of like it

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They should have taken a chapter from Strategy& blunder and made it @Kearney - at least it would have been functional.

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Partner 1: I actually did consulting there back in the day. Not much going on then....

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Are their sales going down? Genuinely curious why a drastic change was needed.

helpful

RIP Vision 2020...lol

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I saw their ad on Financial Times today. If I didn’t read about the name change on FB, I would have absolutely no idea what the ad is about. How is the reader supposed understand that Kearney is the new name for ATK?

I think it’s a waste of money if your audience doesn’t know what you are talking about.

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If you are in the industry you should long ago know that ATKearney is Kearney. Not hard to connect the dots (it was never just ATK)

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Amazing #kearney

Where’s Drew????

What’s their presence in Southern Cali/LA?

Same!

Their website is down...

You all crashed it ;)

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Looks cool, but do consultants really dress like that? I had the impression that atk ppl are more buttoned up

Absolutely

I do like the modern look. The name though? Not so much.. It seems to lack the “consulting” identity. The avg joe might be wondering if it’s an ad agency, fragrance, ride share app (as mentioned above), high end steakhouse etc.

LEK😉

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🧐 https://www.kearneyco.com/

Same building of our DC office

Maybe this will inspire PwC to finish the name of their Strategy& practice... 😂

Same colors as recent Oliver Wyman’s branding. It seems somebody was too slow...

What happened to the Vision 2020 goals?

Those were from 2015-2019

We had glasses on when we set those targets then we took them off in 2018 and we were like “woahhh it’s more like 20-400”!

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