Ad agencies need to separate being creative and being a good manager. Really creative people getting management roles as a means to compensation is dumb. Being creative does not mean you can manage

likesmartupliftinghelpful
Posting as :
works at
You are currently posting as works at

A lot of places they reward really good creatives by giving them titles and money but eventually you end up with an agency without many managers. I don’t know any creatives that have had management training or have been groomed to be a manager outside of being given the role with compensation. I think if your an excellent creative you should be compensated and given title advancements but by no means does it mean you are capable of managing teams of people and workload. This practice bogs them down so they do not have bandwidth to be creative. Also some creatives that are really good management get the same advancement even though they are not the most creative people. They than get the keys to the castle and make for mediocre brands. Agencies need to put task to talent and compensate people for what they bring to the table

like

Creatives leads should be creative. The other stuff should be handled by account leads, producers, strategists and resource management - they exist and they get paid. Creative leads are expected to do everything these days. It’s stupid.

likesmartupliftinghelpful

Not all star players are good coaches. Very true.

likeupliftingsmart

It’s the Peter Principle: you get continually promoted until you eventually become ineffective (or incompetent) at your job. I’ve stayed an ACD by choice for ~10 years because each step after this takes me further and further from doing creative work.

I love my career because I get to use my imagination to solve creative problems, and I’m the most valuable to my agency when I’m doing so. I don’t want to sit in meetings all day discussing allocations, budgets, and operational matters. And I love being a mentor, but I don’t want to approve vacation schedules, time sheets, and expense reports.

like

At my agency all of creative services ladders up to the ECD. Yep, if I’ve got a problem with art buying or project managers or broadcast or digital production or really anyone other than finance or account I gotta go bother the ECD and explain first of all who all these people are, since he’s certainly never met them, then explain why there is a problem, since he certainly doesn’t know what the process should look like, and then tell him what to do about it, since he certainly has no idea. It’s beyond exhausting so no one bothers. He may well think we are happy as clams. He’s in the office like every 3 weeks for an afternoon or two, so you know, totally managing the shop.

And before you say we need a COO, we have one. He’s a fraud, but who can you tell? The ECD? Hahaha.

likefunny

ECD1, Creatives should be managed by other creatives. It’s a joke to even insinuate that account, production, strategy, etc should be managing the creatives. We can manage your time, but we can’t be your guidance/advocate. We’re in different fields.

Creatives wouldn’t even like this. Your manager should be experienced and in your field, ideally on your team, able to provide oversight and suggestions. Creatives should be promoting other creatives and that takes direct oversight.

Creatives deserve better management training but the expectation of high level anything is to manage those underneath you and when you reach leadership levels, you’re making a salary that supports this.

likesmart

💯

like

we are instituting this by creating "leads" in addition to managers, because, you're right, the skill set really is different. new thing for us so I dunno how it'll work but I think it will be good

like

Creatives shouldn’t be treated like feral children. The ones who are good at managing people as well as making great work and delighting the client will hopefully rise to the top.

like

ACD1 nailed it. If it makes you feel any better, this is a problem for literally every industry, whether it’s advertising, computer programming, waiting tables, working construction. Tying promotion to management is usually the only path forward in one’s career, even if the skill set is better suited to doing the work rather than managing others.

Anyone who cracks this particular nut should write a book and then make millions giving guest lectures at business schools and Fortune 500 companies, because it’s a major issue, and only going to get worse with the rapid uptake of AI.

And yes, the irony of this post being written by an EVP is not lost on me.

like

I’ve seen great art directors promoted to CD.... and all that happened was we got a crappy manager, and lost a great AD.

likeuplifting

Thus Creative Management as a field, as opposed to just resource management. Let the ECDs be creative and let the creative managers look out for the talent (hiring, mentoring, training and sometimes firing).

like

A good creative Director/lead/boss makes your ideas better

like

Agencies are pushing Creative Directors to be more business people and account people and people management people and resourcing people - not much time for Creative.

like

Amen brother (or sister).

likeuplifting

@FCB1 maybe if you freed them up a bit the FCB work would improve. Worth a try

likefunny

Oh my god yes.

like

Wait y’alls CDs are looking at time sheets and expense reports?

like

@CW2 who approves your vacation requests? Every place I’ve worked it’s the line manager, with the one exception of creatives in a shop with a creative manager.

like

👋

like

Related Posts

I am currently negotiating a compensation package and part of it includes stock options. What other information do I need to evaluate if the equity component is a good offer ? It’s a ~40 person company and I’ve received the the number of options, most recent valuation, and current strike price. I was also given a dollar range that I can “imagine” the share price would be (I think they were trying to help me do the math without it giving away too much)?

like

Accenture talent and org offer. Manager hire at $175k base and $25k signing. Good?

like

Hi Fishers,

Can u pls help me with the In-Hand salary per month after tax?

it will be very helpful.

Thanks in advance!!

Post Photo
like

Hi, anyone works at the fresenius? Especially as a dietitian position? What do you think about the company? Like benefits, insurance (I have to follow up with specialist), raise, work responsibilities, etc...? Thank you!

like

Can someone tell what would be the night shift allowance in CTS for Associate designation. @cognizant

like

Hi folks, what would be the Salary range for senior/lead Business Analyst at Fidelity international for 8 yrs experience?

Can I get a ctc of 25 lpa at fidelity for Senior Analyst Programmer profile?
My current ctc is 22 lpa @

Fidelity Investments I joined FIL on 08th August 2022 and hence was eligible for appraisal but even after a good feedback, I was told that there is no increment in salary as well as bonus because of "Too Soon To Decide" rating. And this is being followed not just in our team but in whole FIL. This is the first time I am hearing such kind of thing and didn't found any thing like this on "HR Hub". So, if anyone of you know about this or have received similar gyan from Manager, please share your experience. Fidelity In

What is the maximum salary band for grade 3?? And how much Joining Bonus I can ask for?? I have 6 YOE. Current Fixed is 14L.

like

What are the pros and cons for working at your consulting firm? (salary, benefits, culture, growth opportunities, international projects , etc). Trying to figure out where I might want to go next.

likefunny

I have an interview with Korn Ferry for an associate principal role and am curious about others’ experiences have been with work-life balance here. Also, I have an idea of what I should be compensated in this type of role, but any insights on how they pay compared to others would be helpful. Are you traveling during the pandemic or have client interactions been virtual? Lastly, if you are a consultant here, are you on billable hours? My current consulting role is not - so this would be new.

like

Looking for advice. A company came back with a counteroffer that I am still not happy with. Can I try to negotiate a second time or is that too much back and forth? What would you say?

like

Hi, Please help choose from Wlb perspective, growth.
Business analyst YoE -8 years and fixed 15 lpa
Pune offers- Home location
Preference
1.
Wipro - 30 lpa Credit Suisse client
2.HCL Technologies - 29 lpa 26.5 fix Deutsche
3. EY - 27 lpa fixed Hsbc client
4. Deloitte - 25.5 lpa 24 fixed Hsbc client
5. Capgemini 25 23 fix and 2 variable
6. Tata consultancy sevices - 24 lpa fix
Bangalore and Mumbai - not my home location
Société Générale - 29 lakh fix and 7 variable
Bank of America - 33 fixed

like

Hi,

Does IBM retract offer letter if they are not ready to match counter offer?

like
like
like

Is it possible to get a remote job in the US but be based in Canada? Not sure of the legalities but the salaries here are much lower than those in the US...

like

We are going through a phase in the market where dev salaries are rocketing up, and we are VZI should not sell ourselves short and wonder where we stand.

Drop your band, YOE, base and total CTC below 👇

We should at least know if we are paid at par within the same company, we already know we are below the market.

I'll start - 6V, 6.8yrs, base 19LPA and total 24LPA

like

Are there any remote jobs left out there? I like my job but I’m exhausted from commuting. Interested in customer service and supply chain, 10 years of experience in sales and CS, 1 year in a management role. Looking for $100k minimum

like

Considering Accenture Federal Services offer, what is the performance (yearly) bonus structure like?…verbal offer, waiting to receive in writing, but wanting to get ahead of knowing what it will look like year after year. This is pertaining to Associate Manager and up roles in Strategy&Consulting Tech&Industry Advisory.

like

More Posts

like

Hi All,
Does any one knows about work life balance for QA in Northern Trust?
Thanks

Five months today fam 🌞 best decision I've ever made.

Post Photo
likeuplifting

Are there any VC firms in Toronto/Canada with comparable pay to Consulting?

likefunny

Client: “You’ll be sitting w/all other Consultants, including those from <insert competitor>”

Post Photo
likefunny
like

Does Amc and gme close after today ?
What to expect next week ?

like

Anyone from Allied Benefits LLC know the salary for a Reimbursement Specialist?

like

Opening for a advisor to join an existing vertical team in Columbia SC.

like

Hi guys
I am a front end developer with 5.7 years of experience. I have two offers in hand
1) cropin technologies prod based company in Bangalore offering 27lpa all fixed
2) ciklum service based but client I will work on is VMware and offering 30 lpa all fixed with joining bonus of 1 lpa
Kindly suggest which should I choose?

Are tattoos and/or piercings acceptable in biglaw?

like

What are the exciting exit opps in the GTA area like, specifically in the Tech space? Startups / FAANGS?

like

After joining with Barclays does it provide an Appointment letter? I joined 2 weeks back but i didn't receive it yet.

like

Do schools keep track of how many times you reschedule an interview?

funny

Like this for good karma (Gives me the opportunity to DM people)

like
like

if anyone wants to join LUXOFT poland :)

Do ping me for referrals, JAVA,FRONTEND,.NET and DEVOPS

How is the EY Chennai office?
I am planning to move to Chennai EY from Pune INFOSYS.

Any rough idea on the cost of living in Chennai for a bachelor?

Offered CTC by EY 11lpa + performance bonus of 10%.

like
like

Additional Posts in Advertising

Tired of this constant grind and constant layoff situation in NYC. Thinking of making the move to LA. Any thoughts? Yay or nay?

like

Without asking or confirming, account lead booked an in-person client meeting that requires travel. Who books ~any~ major client meeting without first checking with the team ?

like

What’s it like producing at 360i NY?

like

I’ve been working my ass off to make it to ACD and I feel like this milestone has been all-consuming. I’m close, I can feel it. But will I be full-filled when I get there? And if so, for how long? Curious to hear from others about their climb up the ladder and if the hunger and drive ever subsides to an acceptable level.

like

For all the Q3 and Q4 misses, looks like most of our agencies are projecting big rev increases for Q1. Trump effect 📈 ?

like

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

If the open office concept is so great for collaboration why does everyone wear gigantic noise cancelling headphones to try to ignore everyone around them?

like

I like everything about my agency except my partner. Do I leave if they don’t have the budget to get me a new one?

like

Creative teams, any good tricks to keeping a brainstorm on track when your new partner talks so much that it's almost painful? More specifically, they talk the most, but say the least?

like

New State Farm commercial- who is covering "Don't forget about me"? I can't find it anywhere.

like

How long did you stay at your first job?
And what made you change places?

likesmart

O&M Creative: more shuffling still to come? And by shuffling, I mean layoffs too.

like

Let's play a game. Rate agency positions in order of best - worst to work in based on your opinion and put a star next to the department you're in. Creative, strategy, production, tech, account* 😢😀

like

Cool job offer for AD

Post Photo
like

This in their 30's, how much money do you have saved? Did you start your own family? What's your age, and do you own or rent your place? Btw I'm in my mid 20s.

like

Would you rather work at an agency or work client side?

like

Need to update my LinkedIn page. Anyone have tips on the best things to call out? Clients, projects etc?

like

How long were you a junior?

like

No finesse in this McGregor / Merryweather fight promo ... this is the Trump-dashian sht show of premier fighting events. Class and taste have taken a major hit in the age of the interwebs.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal