AI is driving improved interaction with voice assistance. Are you adjusting your SEO and conversation strategies to capture voice search queries? Are there brands you’ve noticed, especially for accessibility?

Post Photo
like
Posting as :
works at
You are currently posting as works at

We just started discussing this and will hopefully start implementing new strategies next month. I'm still a bit green in the voice assistance realm but learning more every day. Anyone have good resources I can check out to help make better sense of it?

like

Be aware of how accents, inflection, colloquialisms, and pronunciation affect interpretation. Auto subtitles can't yet accurately or reliably disseminate generally clear English yet, but translation AI is advancing rapidly, so it heavily depends on the models. I'm curious about this, but also sense it's premature to implement too many new strategies that will be irrelevant quickly. At least I haven't seen enough evidence of consistency to recognize patterns, justify the spend, or discredit my concerns. When there are errors in translating spoken terms to a query, you dont quite get the predictive suggestions you do with text, you sometimes just get gobbledygook. I guess I think of the BMO Harris commercial lol. But I also welcome those who may be more informed to correct me and excuse my skepticism. Although RIP SEO as it once was.

This is pretty interesting. I’m curious on how brands will measure and monitor that. How are you doing that today?

Related Posts

Hi Fishes

What to expect in phone interview at Amazon? Is it based on work ex or LPs? Amazon India

like

Hi All

Need career guidance
Qualifications: b.com graduate; MBA in Finance and Marketing
Campus Hire at Deloitte
Profile: Engagement Financial Advisor
Years of experience 4 years

Please guide

like

Anyone who said no to a prospect because of personal reasons? Going through a rough patch and would really appreciate some advise on how to do it without burning (that many) bridges.

like

Anyone else a bit annoyed with the announcers right now? I get you disagree with the decision to not start the race, but man there was so much rain out there I can’t blame race control. I think it’s Crofty, not 100% sure, but the comments like “that car should have a driver in it going around the circuit right about now” are a bit much for me. Anyone else feel the same or am I just overreacting?

like

Hello, I have accepted an offer at a competitor company and sent in my resignation letter. My start date is 5 weeks from now so I put in my end date 4 weeks from date letter was signed. The manager said I had to leave the job in 2 days and the company can only play 2 weeks of work. Is it normal how they do that?

likehelpful

Whats a salary range of a senior consultant in IQVIA?

like

Hello! I’m a clinical healthcare worker and am currently working on a master’s in finance to pivot to healthcare consulting.

I’m trying to get an internship next summer (I have the time off work) but am having difficulty finding internships for non-MBA master’s degree candidates. (I have a clinical MA and doctorate & it’s been an auto-reject from analyst internships.)

Would anyone be willing to connect for internships or work for companies that love non-traditional candidates? Thank you

like

Opportunity to present to a banking CFO roundtable on Blockchain 101 aka blockchain for dummies.

Thoughts on what to include, and what to definitely avoid? Trying to avoid going down rabbit holes

like

How is FIS Global Chennai, need some valuable reviews.
FIS Global

like

Best big law firms for white collar defense?

like

I am looking for jobs in the fintech industry.Any reference?

like

Hello, I'm looking at a position within Paypal. My question, what is the work life balance, expectation for office (hybrid/remote/other) and is the pay comparable to other companies? Reviewing Director and Senior Director roles on the business side. I have over 15 years experience with multiple degrees. TIA!

like

We are starting to build our SE team after a successful pilot with one person. Have you ever built a team from the ground up? How did you prove out the business case? What was most effective for building the case for more hires?

like

Calling on my fishbowl community to help me pass FAR. Just purchased Becker Pro. Have taken it twice before about a year ago and best score was a 70. Best strategy? Thank you in advance!

like

Anyone know why our miles didn’t carry over to the next year? Had 20k miles over Delta Platinum

OPEN ROLE:
Administrative Assistant in San Francisco
MUST have a background in Financial/Banking Services and have a stable work history.
This is a very stable, growing, and reputable company.

$75-85k

like

Hi All,

Ill be joining vois next mnth wd ctc of 6.54 as assistant manager wt will be my in hand?

How do you take care of your dog if you travel for work with your dog? Does your dog get enough exercises when you’re in travel? If it’s possible, I would like to know everything.

Dating in California! What’s your experience?any difference between NYC?

like

Additional Posts in Digital Marketing

Do you agree or disagree that email marketing is still king?

like

Anyone see a big discrepancy between GTMetrix and Page Speed Insights when testing the same site? Annoying to say the least.

like

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

like

Hi all, I have started my search for my next position as my current one is at a dead end! Anyone is looking or know of someone looking for a digital marketing and communication manager/director? I have over 7 yoe and have developed departments for my employers from scratch. Can discuss it further if you like.
Would appreciate any suggestions.

like

Hiring a Social Media Manager. Looking for someone with strong lead generation and conversions background. Any suggestions as to best places to find these talents?

like

I have worked in the demand gen/paid acquisition department for two years and am looking to get involved in brand strategizing (working with marketing agencies, being great at brand voice, creative direction, etc). What’s your go-to resources to learn more about branding? And if you have had similar experience, what’s your journey like?

like

Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

like

Hi everyone, I have a quick question that’s kind of silly. I work at a pretty small company leading marketing. My title is technically Marketing Lead but I want to put Head of Marketing on my LinkedIn etc. I think of these titles as totally interchangeable—I just like the way the second one reads better. I know titles don’t really matter, but I’m battling a little bit of imposter syndrome.

What does everyone else think?

like
like

Hi all! I’m looking to learn how to conduct AB tests- I don’t get an opportunity in my current role, but I want to be a product manager so I’ll need to learn. Any tips on how to practice this skill?

like

Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

like

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

like

Hi Everyone, our organization is looking to add an experienced account leader to our team. Through the vehicle of a digital marketing & analytics agency, our mission is twofold and ordered: 1) to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

like

How much have you heard of Paid Social Planners/Markets making at companies in the tech space? I'm thinking about leaving my media agency company.

like

So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.

like

Does anyone have any recommendations for a multitouch attribution setup in HubSpot?

like

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

like

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

like

Will an MBA set me apart? I have a BS in Marketing from top 15 undergraduate business program with a 3.8 gpa, 2 years work experience (3 by the time I’d enroll), and scored in the 63rd percentile on the gmat. This qualifies me for an average business school (ranked below ~50). My goal is to move into a management position within the next 5 years and eventually move into a director or c-suite role. At your companies, do most upper-level marketing employees have an MBA? Is it from a top school?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal