We are starting to build our SE team after a successful pilot with one person. Have you ever built a team from the ground up? How did you prove out the business case? What was most effective for building the case for more hires?

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A few areas I have always focused on are achieving a technical win, revenue validation depending on where your company sits on their growth (AEs tend to inflate their numbers depending on how they are compensated), deal acceleration (specifically what steps in your sales cycle a SE can directly impact), overall deal conversion rate when a SE is involved. Lastly, the overall quality of work they deliver to your Implementation team.

Also, be careful how quickly you scale a SE team. I have seen companies grow a team to quickly and have to scale it back down due to use, lackluster onboarding, etc.

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Will do, really appreciate that!

Btw "successful" pilot was not necessarily looking at $$ amounts, it was moreso about the sales team finding it useful to have this resource.

We are also looking for good ways to track success of the role that isn't so reliant on the sales team hitting quota, although that is a part of it.

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