Any moms in this industry feel like it's too hard to sustain this career choice? Maybe because I've never been in another industry, but I look at my spouse whose not in advertising, and their...

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I switched to in house and it improved. I do struggle with the choice sometimes because it may be stunting my growth (?) But it was the right choice for me and my family. Even with a company that supports work life balance, I find part of the problem is myself and I constantly have to remember to say no to make sure I protect my boundaries.

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This industry 100% has a problem retaining mothers (I want to write parents, but let’s be honest, it’s mothers) because of this. It’s part of the reason we have so few women in leadership even while gender diversity gets much more balanced in lower level jobs. It will only change (IMO) when culture changes at the top. Leaders need to demonstrate work/life balance, flexibility, etc and all parents really will benefit.

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Did the 4A’s Mothers@Agencies training and it definitely helped. Odds are stacked against us as moms in this industry. Evaluate your personal values, do they align with your agency? Much of the pressure we feel can be self-imposed, but it helps to have moms (and parents in general) to lean on when things get tough. Build your tribe, your support group, and do a self evaluation of values and priorities every now and then. I came from the client side and it’s definitely easier than the agency side.

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Yes.

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I was a VP agency side in a big market and went client side in a smaller market. I can leave at 4:30 everyday, but there is honestly way more work and pressure. I didn't think that was possible!

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I’m looking into going client side for this reason. The industry can talk all it wants about equality and supporting women, but at the end of the day, it’s still the same BS and it’s still (mostly) run by men with stay at home wives who don’t get it/don’t care.

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I think often about the fact that all my male peers have SAHM wives. They can't possibly understand where I'm coming from, why I decline 6 pm meetings and avoid travel. They see it as me not being committed or "mailing it in." Funny thing is, once the kids are older and you are able to re-engage (logging in more at night or travel or whatever) they have written you off. The power and passion of a woman in her 50's is just not on their radar. They see their wives in you or something. And what that says about how much they respect what their wives are doing...ugh. I have had male peers and superiors openly ask me why I'm still here. Stating outright in some cases that if my husband made more I'd be at home. Or once finding out that he's a helluva catch, wondering aloud why I'm working. It's insanity and by this point I'm so over it that I am making other plans.
TLDR: men don't even get that we are knocking that shit out of the park on 2 fronts for years and years and lose out in the end when we bail at at most productive years

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Industry seem to respect family life and when someone needs to leave for the day. I feel like I can't. I'm expected to work after hours and always be "on" for clients. I've fantasized about taking a year off (though it's not financially possible) but worry I'll be obsolete in digital too. Anyone try switching departments or sides of the biz (e.g. client vs. Pub. Vs. Agency), or know which companies that support the work-life balance?

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