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Coach
Do you have a strategy to distinguish yourself from the thousands of other resellers selling identical products?
The spam on Amazon of identical products is so severe these days that, personally, the first thing I do when searching for something is hide all third party sellers. I only re-enable it if Amazon doesn't carry anything relevant. When I do, I try to pick a seller that looks like they have any idea what it is they're actually selling -- not just one of a thousand clones uploading the same drop shipping catalog.
Coach
A few things I look at that are within your control:
- Does the listing have a real-sounding brand name, or just a random string of letters solely to qualify for the Brand Registry?
- Are the photos of your product the same as other sellers?
- Are the photos of your product crudely photoshopped in an effort to hide the fact that they're the same photos as other sellers?
- Do the product photos all actually show the same product?
- Is the product description coherent / do the details match the product, or is it an incomprehensible soup of irrelevant keywords?
I am *far* more likely to buy from a seller that has actually put in the work to make a respectable listing. As a reseller you have no control over the product quality besides choosing what to sell, and putting time in on each listing signals to me that you're being selective and not just indiscriminately listing everything you have access to.
I'm not going to pretend to know how other people use Amazon -- that's just my personal experience.