Anyone else dealing with clients that use AI as a major crutch? I have clients that no longer seem to be doing their own thinking. Every email I get nowadays is endlessly long and convoluted, nothing said in plain language. Some are responding to emails using AI, attempting to re-write copy/concepts using AI, providing input briefs using AI. I feel like I’m in Hell. Any advice on managing it?

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You’re not in Hell. You’re in Chapter 1 of “Managing AI-Assisted Humans.” 😅

I’ve started assuming every 8-paragraph email could’ve been a 2-sentence thought before ChatGPT got involved. If I see phrases like “In today’s dynamic landscape…” I know I’m about to scroll.

Honestly, I treat it like this:

Reply in plain English. Short. Direct. Almost aggressively human.

Bullet what decisions are actually needed.

Pretend I’m translating from “AI Formal” to “Adult With A Calendar.”

If they’re rewriting copy with AI, I just ask:
“Can you share what specifically isn’t working for you?”

That usually forces real thinking back into the room.

We can’t stop them from using AI. But we can refuse to co-author a novel every time someone prompts it with “make this sound more strategic.”

Stay strong. Keep your emails shorter than the robot’s. That’s how they know you’re still sentient. 🤖✊

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I’m sorry we’re all going through this.

At least clients doing it is continuing a grand tradition of them having no real brains. The real tragedy is how many agency folk have started using it in that same way to generate their deliverables. It’s one thing for an account manager to be an AI driven blowhard, but to see strategist and creatives using text as is from AI is tragic.

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