Anyone have experience with moving from consulting to a strategy director/account planner role at a creative/marketing agency? E.g. R/GA, AKQA, HUGE, etc?

What are those roles like? How is the culture different than consulting?

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I did the reverse move. The roles are really fun, you get to work on super interesting projects and infuse a lot more creativity into your work. It’s significantly less structured and more downstream strategically. The agencies you mentioned are all more digital/product agencies where are your work would be a bit more tech-y, whereas if you went to an Ogilvy/McCann/etc it would be more creative

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Gotcha. Thanks!

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