Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

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I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multiple disciplines. I have 10 years of experience in social/digital/media and I’ve never experienced a stigma like this. Has anyone else experienced this? Any advice?

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How do you explain the difference between a comms plan and a go to market plan, to people who think they’re one and the same?
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Has anyone done contract work with google? Pros? Cons? Did it work out in the long run?

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Anyone else think that there is a major difference in the skill sets of a Connections Planner and a Comms Planner? They’re often used interchangeably, and either should be able to “stretch” and cover media or creative broadly. But the depth of knowledge is completely different. IMO

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Are there any good comms planning books, written after rise of digital / social?

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Connections and comms strategy are changing with the industry. Where do you bring the most value to teams and clients today, and where / how do you see that evolving ?

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At your agency, which department is Connections/Comms in?

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Where do you think it should be?

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What do you call it at your agency?
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