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It doesn’t fill my m shaped hole.
Sadly, I feel like that’s how CMOs are finding new agencies nowadays.
So they are doing the right thing to grab their potential clients’ attention…
Pro
This is not how cmo’s look for agencies.
Very cringe. And yes, I have real awards.
First.
I agree that it’s cringey
It’s worse than ever. There are a bunch of new ones (campaign) and a bunch of US ones Canadian agencies now take part/do well in that add to the seemingly infinite slew of “social assets” being humbly celebrated on LI.
And since everyone wants to share something, people start designing elaborate visuals and writing long posts celebrating shortlists, because they know that’s as far as they’ll make it this year. It creates a lot of noise and drowns the actual impressive wins. But as someone mentioned earlier, I’m not sure clients can tell the difference, so you can’t really blame those either.
Yet another nice thing we can’t have.
get off LinkedIn and fishbowl and take a walk lmao
Says the person on Fishbowl