As a Marketing Automation Manager, should I be expected to know sales/cold email outreach? My experience is purely inbound email and that’s what the description called for in this role when I joined. I know it’s not vastly different from inbound but it’s getting stressful having to learn platforms (like salesloft for example) on the fly that my agency keeps onboarding.

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I used to feel the same, but realized the more I know, the more valuable I am. It's not exactly fair, but with the way the job market is right now, any skills you can add to your professional background is a major advantage.

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Oh yes, definitely! I totally agree, I’m a huge believer in being thrown into the deep end because you learn so much. I just am not enjoying that my agency thinks inbound & outbound are interchangeable. Like wanting to send marketing style emails out of a sales enablement platform. But I definitely feel more valuable and capable overall, just stressed out lol.

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