BBDO NY: Let’s do big things

Also BBDO NY: Let’s copy what Taco Bell did when they used real people named Ronald McDonald to promote their breakfast and get real people named Reece to promote our snickers chocolate peanut butter 🙄🙄🙄

likefunny
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100000000000%

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It’s not just that it’s a copy, the concept and execution is sooooooo boring.

You needed Eric Andre to direct a TWO minute nothingburger full of so much product glazing, it makes those old Chevy ‘Real People’ spots feel restrained in comparison?

likefunny

They really hurt themselves with that positioning in this environment. Every industry is trending towards “big is bad.” They can’t walk it back either because of how hard they pushed for it.

In their defense advertising as a whole didn’t see it coming. But that’s a scarlet letter.

likesmart

BBDO NY was great when Hahn was there and saying otherwise is just BS.

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Big promises. Little jokes.

funny

I’m in denial

funny

I spoke with a friend who is one of the decision makers on the new branding. She asked what I thought. I'm not a sugar coater so I told her, it's bold in the wrong direction. It feels old because clients want more for less. They want smaller shoots, smaller budgets, more results. To declare you do BIG things makes you look big and out of touch.

She quickly defended it as creativity focused not money focused and we haven't spoke since.

I think they Kool Aid there is really strong.

likefunny

To not speak over that is crazy

Jep

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When i meet you I said my name was Reece cause you looked like a chick that would give me a piece.

likeuplifting

I usually try not to hate on work, but the way they shamelessly posted this all over linkedin and pretended it's not a complete rip off... I'm surprised nobody has called them out yet.

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I did!

as a long-time good neighbor fan, I'm just happy Nick Rutherford is getting work

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