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Big red flag. Feels lazy and shows a lack of pride. Presentation and how you plate ideas and your work are crucial in this business. An art director in particular has no excuse
I don’t love it. But if the work’s good, I don’t care THAT much.
It Just comes off, to me, as relatively less professional when compared to what I’m usually seeing portfolio-wise. Your book is your chance to show off your past work, yes. But it’s also an opportunity to show off a bit of your personality, background, how you like to tell a story/sell your ideas, Etc. It’s another opportunity, like your work, to stand out.
But like I said, the work itself is most important. So if that sings on behance, the platform won’t really matter much beyond initial reaction.
IMO it’s a red flag. Especially for an art director. My AD partners always obsess over their site’s design and art direction.
The work on your Behance would have to be exceptional for me not to think you were either lazy or didn’t really take pride in your work.
I know I might be wrong, but there are plenty of portfolios coming in that won’t make me think twice like yours does.
Yes!
If the work is good it’s fine. But it’s a clear missed opportunity to flex, show your brand and competency to take initiative with an online presence. It’s a book piece in its self and there’s less excuses the younger you are coming up within the digital age. The younger you are usually is a plus because “old heads” like myself benefit greatly from your proximity being so inherently more tech savvy. So if you really want the job, and perhaps your work isn’t as great than your competitors, flex harder via your site and how you tell your story. I personally care most about how you think as a 40+ old CD, your work ethic and if you’re cool to work with. I’ll look past tech limitations to a degree and coach you up if hired.
These replies don’t have a clue about Behance. More exposure to your portfolio is better for you. Put your portfolio everywhere. Even dribble. And yes you can have an about me page on Behance. I’ve gotten plenty of work from Behance. Both agencies and independent clients. The stats on Behance also show how much views and likes your work gets which also helps sell you.
Should you have your own personal website? Yes. It is easy to make one? Yes. Is it a deciding factor? No.
More people can see your work on Behance. Think about it. It shouldn’t hurt you if your work is good. More exposure will get you more clients. Simple as that.
Enthusiast
This was maybe OK pre-pandemic. Now, you see copywriters with their own websites. It’s become so easy with Wordpress, Wix, Framer, etc to build something and not needing to know much code that there is little to no excuse.
Along the lines of what ECD 1 said maybe it’s a different story if your work is good and you’ve received a lot of recognition on Behance and each project has about 1K+ likes and comments.
Even then, a lot of people that make hiring decisions like to see an About Me which you can’t really showcase on Behance.
UPDATE: For those wondering, I switched to Framer and best decision I've ever made. Getting much better response from peeps.
Behance still does get me freelance gigs though!