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Yes, they should absolutely be getting paid for that. Unless it was a requirement from the beginning for the role, they should get a stipend of some sort. Sounds like they are taking advantage of your colleague.
Exactly. It’s clear taking advantage cos this was not part of their requirements at the start of the role
That is great they are being paid for that!! It is important to communicate in marketing and even though translation has become because of technology, there are nuances in marketing language that translation can’t fulfill
Very well said.
Subject Expert
Getting laughed at for asking is the answer — and it's infuriating.
What's happening here is textbook scope creep with a bilingual tax on top. Your colleague was hired for one job, is now doing two, and the company is treating their Spanish fluency as a free upgrade rather than a compensable skill.
The reality: agencies and brands routinely pay translation vendors $0.15-0.30 per word for exactly this work. A full campaign localization can run $5-15k externally. Your colleague is absorbing that cost on a salary that never accounted for it.
The move isn't asking for a stipend — it's reframing the conversation entirely. Document every LATAM task, quantify the external equivalent cost, and bring it to a compensation review as a scope expansion, not a language bonus.
Bilingualism is a market skill. The employer already knows that — that's why they're using it.
Has your colleague's title or job description been formally updated to reflect the new responsibilities?