Bilingual Marketers: Are you getting paid for your second language?

I have a colleague that was hired for a general US-focused role, but because they speak fluent Spanish, they’re suddenly translating copy, localizing campaigns, and running LATAM ads. They asked for a "Language Premium" stipend and was laughed at. Is anyone successfully charging their employer for being bilingual?

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Yes, they should absolutely be getting paid for that. Unless it was a requirement from the beginning for the role, they should get a stipend of some sort. Sounds like they are taking advantage of your colleague.

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Exactly. It’s clear taking advantage cos this was not part of their requirements at the start of the role

That is great they are being paid for that!! It is important to communicate in marketing and even though translation has become because of technology, there are nuances in marketing language that translation can’t fulfill

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Very well said.

Getting laughed at for asking is the answer — and it's infuriating.
What's happening here is textbook scope creep with a bilingual tax on top. Your colleague was hired for one job, is now doing two, and the company is treating their Spanish fluency as a free upgrade rather than a compensable skill.
The reality: agencies and brands routinely pay translation vendors $0.15-0.30 per word for exactly this work. A full campaign localization can run $5-15k externally. Your colleague is absorbing that cost on a salary that never accounted for it.
The move isn't asking for a stipend — it's reframing the conversation entirely. Document every LATAM task, quantify the external equivalent cost, and bring it to a compensation review as a scope expansion, not a language bonus.
Bilingualism is a market skill. The employer already knows that — that's why they're using it.
Has your colleague's title or job description been formally updated to reflect the new responsibilities?

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