Bonuses are one of the most subjective forms of compensation. Upper management, how do you stay fair as you dole them out? In other words, how do you decide who gets what?

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Well, a certain level of employees are contractually owed bonuses.

And there are those that are closest to P&Ls and responsible for their growth.

Then there are those that are high performers (based on qualitative measures) that are at risk. They come next.

Then there’s the group that’s high performing that may not be at risk of leaving but has great management relationships. They’ll often get a good place in line for bonuses.

And finally there is everyone else. Even those that haven’t gotten raises in years. But unfortunately, if they haven’t outperformed on a big stage, or don’t have a super senior person advocating for them, they get lost in the fray. It’s unfortunately reality

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A great company will have a transparent view on bonuses.

Very few agencies do almost all Fortune 100 companies do.

I once worked at an agency whose executives still got 6 digit bonuses in a year we laid people off and most people didn’t get bonuses. Let that sink in.

The biggest killer of morale is lack of transparency. When people don’t know they gossip and fester.

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Thanks for the reply. How about amounts? Are there differences between people at every layer? Or is the difference layer by layer. Just curious how the bucketing happens.

Those amounts will Chang so drastically company to company, level to level, etc. But if I was going to completely guesstimate it would be something like:

Most senior people: 15% to 25% of annual salary
Somewhat senior high performers: $10K to $20K
Others that get at least something: $5K or so

For us 50% is company performance. If we hit our goals that are set at beginning of year this is fully funded then other is individual. 4 on review is 150% funded, 3 100%, 2 I believe 80%, 1 50% and 0 no bonus

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Very Important !!!
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