Creatives

Carl the Jr. Copywriter is 1 year into his career and applying to new jobs. He wants to earn around 60k on national accounts at a reputable agency. What should Carl's portfolio look like?

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Heh. Carl’s Junior portfolio

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Full of burgers

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Idk ANY juniors making 60k at shops that they really want to be at.

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Do not move anywhere then get a job. NYC is over saturated. 60k is high and could potentially make you make a bad decision but don’t necessarily count that number out. Feel out the employer as best as you can and be willing to work for less given a great book building or experience opportunity. Base your decision on the work as a junior and be willing to go ANYWHERE. Dallas has some good places for writers. I work with two mid level writers that went there from nyc. I’m in New York, it’s really overrated.

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This is an important phase in young Carl Jr’s career where he needs to be cautious of not being overcome with joy over his first live idea if it’s mediocre. Have about 6 pieces of your best work. Don’t be embarrassed if you’re still highlighting student work, but also show a bit of what you’ve made in the last year.

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This is a super helpful comment. What do I do with the first big pieces that took blood sweat and tears to produce, but are nothing very special creatively?

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How reputable? Top tier creative shop? Solid holding company agency?

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Move to nyc

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