Client: I want to make a 30s TV ad. I want reach.

Agency: For the same budget, we could do this newsworthy activation that will get you lots of PR, film it, and put it as a 30s TV ad.

Client: Nah.

likefunny
Posting as :
works at
You are currently posting as works at

Good luck guaranteeing PR.

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Give the people what they want. Now is not the time to force-feed dessert when all
they asked for was an entree.

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