Client: "Make it conversational."
Me: writes conversationally
Client: "This feels too informal."

Deep breath. Smile. Rewrite. Cry a little 😢 Move on ... Why is 'conversational' always code for... nothing?

Posting as :
works at
You are currently posting as works at

Because 'conversational' is one of those words clients throw in when they want something different but have no idea what that actually means. It ends up meaning “sound cool but like, still corporate.” 😩

Its a wild goose chase in a turtleneck

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