Congrats to both BBH and Tombras, both good - but jeez. How do you give one acct to two agencies?

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Splitting an account into several agencies happens all the time…

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I bet one will do concepting and one (the unfortunate one) will work with franchisees on execution.

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Imagine having to follow Fallon on that. Iconic work.

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An “evolution” sounds like a recipe for shit

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BBH got the majority.

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Publicis probably heard they were going all in on Tombras and then offered BBHs services to them at 90% off to show that they “won” an account.

Publicis has been winning plenty lately

Why did they leave Fallon? Has the work not been working? New marketing teams wanting to make their own stamp?

One does brand, one does social. Not that complicated.

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