Creatives do you have any go to questions that you always ask during a briefing?

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Why are the planners given 3 weeks to create this brief while creatives are given 3 days to meet the deadlines?

likefunny

This right here! Every dam time, and they still change direction after kick off. 🤦

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If you had to summarize the brief in 5 words or less what would they be

likesmart

don’t ask questions for the sake of asking questions, ask questions to gain clarity. what are clients looking for in r1, what are CDs looking for in round 1? how does this compare to the rest of the category? do you have any thought starters or can you pull numbers/stats or weird research things you came across? etc.

also questions about media plan and production budget, if those exist!

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Should I prioritize this over the other mountain of work you’ve already given me

likefunny

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likefunny

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likefunny

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