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Dumb question from me: what is an anthem spot?
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In pharma is all about leadership/management skills. They will reward you if you know how to deal with spreadsheets. Consumer is a different story. I have worked in both so I know. But, my recommendation for you is try to get visibility from different areas of your company, raise your hand every time help is needed or come up with an idea (not necessarily creative) that you could be known for, something simple that helps to improve a process, so when the time comes for you to be evaluated they will say you go up and beyond when needed.
I have a couple of process improvement ideas that would help not just creatives, but other depts as well. As everyone knows, there never seems to be enough time, but your input is welcoming and I’ll start blowing out one of those ideas. Actually, I did have it down on this weeks to do list.