Curious how many levels of creative directors get involved in your work and to what extent. Is it typical for a GCD and multiple ECDs to be involved concept through production on integrated jobs (OLV, socials, etc). Rest of the team are CD, ACD team, mid level team. GCD and ECDs seem to have overlapping roles and often cause a bottle neck. Background: Holding Company agency, not a glamorous client, little potential to be award winning, been here 6 months and have not experienced this before.

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If you are below ACD then your work is reviewed by ACD OR CD then to GCD (no Es at my shop). If you are ACD work is only reviewed by GCD.
CCO gets involved on big projects with a light hand.

likehelpfulfunny

Everyone twists the lightbulb ten degrees.

The internals, the arguments, the late nights and weekends and time spent away from loved ones. But then, alas…alchemy! And the world gets Terd and Ureen.

Post Photo
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big holding co - title is not accurate: i’m a CD and we generally review work from teams below us. ECD rubber stamps on top. whether we do the work ourselves or review it from a team below us, all work is reviewed and approved by an ECD. CCO is generally light touch.

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It depends on the client and prestige of the campaign. In my experience if there’s metal potential ECDs and the star CDs/GCDs will jump on it, not just to get their name attached but genuinely because at my agency they know how to shape ideas for award consideration. For everything else it varies - some accounts we have CDs, GCDs but whatever they do it always gets reviewed/rubber stamped by the ECD. Typically they get a weekly review with the ECD so we time our work to be ready for that so we only incorporate feedback once.

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