Curious how others approach content direction with agencies. When you're the internal strategist but don't want to step on toes, how do you structure feedback and direction so it's clear without being prescriptive?

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Be as solution oriented as you can. This is what they pay you to do, but you really do have to be mindful of how you are delivering it. Show how it aligns with what is wanted and how collaboration on xyz is going to deliver the desired outcome. Gets easier the more you do it!

Thank you, very helpful!

Treat the agency like a creative partner, not a vendor. When I give feedback, I usually start by zooming out looking out business goal/audience before diving into the content specifics. Agencies are more receptive when they feel part of the problem-solving, not like they’re just being graded. A collaborative approach is going to help here vs corrective.

Yes, the problem-solving together is key. I will definitely frame it that way, thank you.

It helps to have something similar to a creative brief that defines your input. Develop it with your team, so you know how they want to receive your information.

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