Currently helping to sell in a “break up” idea (it’s time to break up with your old [product/service] and to see what else is out there) for what feels like the 5th or 6th time in my career.

It’s not a bad idea, just feels very overused.

What are the most overused idea structures you’ve seen in your career?

like
Posting as :
works at
You are currently posting as works at

Fill in the blank campaigns. Just stop!

Making ____ matter
Don’t ______ without it.

You get it. And we don’t need more of it.

like

This sounds like a telcom brief

like

Well the whole trope of “these two unusual things camr together to make X” is overused as well. Also the “Be a (verb form of brand name) is overused as hell.

like

And I didn’t write the brief for this one. Just jumping in to help with some stuff, so no, you can’t blame my insight.

like

Best of both worlds propositions.

“All the flavor, none of the guilt.”
“Safe, AND effective.”
“Sexy, yet affordable.”

Related Posts

Does IBM providing mac books to new hires this year or is this domain specific? Lenovo ka thinkpad chhod k dell Hp b chalega.. macbook ki chah ni hai. Plz batao kya process rehta h.

like

Anyone know of any hotel chains that have properties on either Nantucket or Martha’s Vineyard?

like

I need 11 L to connect with friends.plz help me to get that

like

What’s the going rate for a commercial senior underwriting role and what companies have you found to be most enjoyable with a solid work life balance? Personally love where I’m at, but curious to see what else is out there.

like

To all the insurance underwriters, what do y’all make/ YOE/ carrier?

like

How do people here reduce their tax bills? Me and my SO earn about 400k gross and take standard deduction. We don’t own real estate, only S&P500.

like
like

How many leaves are there in PwC AC. Do you guys have winter disconnect?

How do I get promoted?

like

what state in the US has the best police force?

like

If I am searching for an external audit position as a senior associate in public accounting particularly in the healthcare industry what is a competitive wage? Currently I am 1 year in as a senior associate at a top 5 firm and making less than 80k. I do not have my CPA yet but working at it. I have 3 exams left to pass.

likefunny

@Bain folks (London office) - What is the salary for Associate Consultant (Experienced Hire) after the recent hike. Is it same as AC (Graduate hire)?

I have 2.5 years of experience.

like

Which would you pick: MBB strategy consultant or FAANG Product Manager ?
Looking to explore... have 1 interview lined up with MBB, but seems like FAANG PM pays more?
I am currently at 3.5 YOE and hoping for Manager promo this PA cycle, but for sure know I will not be making the same $$$ at Accenture

like

How is optum for java 6 years of experience interms of wlb. I want to know the sprint howmany days and howmany days release will happening in project?

like

I'm going to be teaching my first class when I finish school in January and I'm nervous. Any advice for my first day at school? Or what you wish you knew on your first day? It's my first real teaching job (1st grade) and I really want to do well.

like

26 / F / Sr Strat / 5yrs exp

Hi All,

I have been selected as ACON from bridge program, and the revised package would be 7.5 LPA. Could you please let me know, what will be the variable component in this and how much in hand salary I will get.

like

How to avoid returning to office on 1st week of June ? Without straining the relationship with my manager ? Any creative ideas !?

like
like

Additional Posts in Advertising

Do you guys touch type? How long did it take you to learn? lol

like

How long did you stay at your first job?
And what made you change places?

likesmart

Chat Bots and Artificial Intelligence. Ok, go!

like

If you're in need of a junior writer with cojones hit me up!

like

Curious how other people’s brains work.
When you get an activation brief, what’s your process for coming up with a solid idea?

Look for cultural moments that you can adapt? Look through award show books? Scroll YouTube videos until 3am?

I know that every brief and every idea is different, but I’m more interested in the process and what you’re creative routine is to get the wheels turning.

Thanks.

like

R/GA vs Critical Mass?

like

I have a great opportunity on the table that’s currently work remote with the end goal of returning to the office 1-2 times a week when it’s safe. However, after the past couple months, I don’t see myself returning to live in the big city. Has anyone requested to work fully/mostly remote with a new offer? How did it go? How did you request it so it seems beneficial? Thanks 🙏🏼

like

Just got promoted to ACD. Will be taking on more leadership roles. Any books, workshops, resources that helped you learn leadership skills?

likeuplifting

Finally wrote the 3 social scripts 2 hours before they were due when I was briefed over 2 weeks ago, what are you doing?

likefunnyuplifting

My new agency’s healthcare plan only has ONE physician in NYC listed as in-network... is a plan this limited the norm?!

likeuplifting

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like

Inhouse LA? Any reccos

like
like

Seeking advice as a junior level employee in strategy land — what are your thoughts on where the agency landscape is headed now? Should I stick with it in the coming years? Should I jump ship and seek comms/brand work elsewhere?

Any and all thoughts appreciated!

like

Interviewed on Friday, they started talking salary Friday afternoon & said I’d hear back “next week.” Still nothing... Obsessively checking email... This whole patience thing is hard, amirite??

like

Anomaly NYC? Thoughts? Average AE salary?

like

Food/bar recos in CHS?

like

I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

like

Best time sheet system you’ve ever tried in a job?

like

Annual review approaching... $alary q’s: what’s an ~avg mid level salary (nyc)? What % do people typically get for raises? Are performance bonuses a thing for creatives?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal