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Fill in the blank campaigns. Just stop!
Making ____ matter
Don’t ______ without it.
You get it. And we don’t need more of it.
This sounds like a telcom brief
Well the whole trope of “these two unusual things camr together to make X” is overused as well. Also the “Be a (verb form of brand name) is overused as hell.
And I didn’t write the brief for this one. Just jumping in to help with some stuff, so no, you can’t blame my insight.
Best of both worlds propositions.
“All the flavor, none of the guilt.”
“Safe, AND effective.”
“Sexy, yet affordable.”