Dear small agencies. Forget AI. I know it's tempting. To use AI and produce work with all the bells and whistles that only big-money production can do, and your clients don't have the budget for. But if Coca-Cola and McDonald's (who actually can afford a big production) can't manage to do it without tremendous backlash, you are not going to look good either. Focus on good ideas, good writing, and good design.

likefunnyhelpful
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Great advice that zero clients will take.

likefunny

It's not clients though. When you see small agencies doing their xmas card activation with terrible AI or their social.

even mischief is doing weird ai slop in their social.

Yes to focus on ideas and craft, but also AI isn’t just used for production.

smart

I think it's clear, especially when I mention the Coca-Cola ad that I'm talking about, generative AI on the creative output.

like

Ai has its place in process - but totally agree that using it for creative ideation is a terrible idea

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