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Additional Posts in Advertising
Complete the sentence: When you work on pharma …
Even W+K has flops every once in a while.
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Cool job offer for AD
Best headhunters in nyc?
Traits of your favorite account people?
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Not Jeep though. Guess they like Highdive still
Ohh looks like I’ll be slogging through RFPs in the near future 🫠
Can anyone post the article?
Stellantis is conducting creative agency reviews for its Dodge, Ram, Chrysler, Alfa Romeo and Fiat brands in the U.S., according to people familiar with the matter. The reviews, which are said to be driven by the automaker’s procurement department, come as Stellantis implements steep cost-cutting programs while dealing with slumping sales and market share losses.
The incumbents on the brands are Omnicom’s GSD&M (which mainly handles Dodge) and Stagwell’s Doner. Jeep, whose creative is led by Highdive, is not involved, according to people familiar with the matter.
“As a matter of standard procedure, we put our agencies through reviews when timing dictates,” Stellantis U.S. Chief Marketing Officer Raj Register said in a statement to Ad Age. “As a general rule, we also are not beholden to the ‘one agency fits all’ model, instead choosing to give interested agencies the opportunity to bid on creative opportunities across our U.S. brands.”
Also read: GM agency review fallout
Doner declined comment and GSD&M could not immediately be reached for comment.
Register joined Stellantis in early June. She had served as CMO at Sysco Corp. and before that had a long career at Ford. Register replaced Marissa Hunter, who has left the company. Register arrived as Stellantis restructured its marketing department to combine marketing, social and digital media, website, analytics and paid media operations, “allowing for centralized decision-making in support of a results-driven culture,” according to a June 3 statement.
Stellantis is conducting creative agency reviews for its Dodge, Ram, Chrysler, Alfa Romeo and Fiat brands in the U.S., according to people familiar with the matter. The reviews, which are said to be driven by the automaker’s procurement department, come as Stellantis implements steep cost-cutting programs while dealing with slumping sales and market share losses.
The incumbents on the brands are Omnicom’s GSD&M (which mainly handles Dodge) and Stagwell’s Doner. Jeep, whose creative is led by Highdive, is not involved, according to people familiar with the matter.
“As a matter of standard procedure, we put our agencies through reviews when timing dictates,” Stellantis U.S. Chief Marketing Officer Raj Register said in a statement to Ad Age. “As a general rule, we also are not beholden to the ‘one agency fits all’ model, instead choosing to give interested agencies the opportunity to bid on creative opportunities across our U.S. brands.”
Also read: GM agency review fallout
Doner declined comment and GSD&M could not immediately be reached for comment.
Register joined Stellantis in early June. She had served as CMO at Sysco Corp. and before that had a long career at Ford. Register replaced Marissa Hunter, who has left the company. Register arrived as Stellantis restructured its marketing department to combine marketing, social and digital media, website, analytics and paid media operations, “allowing for centralized decision-making in support of a results-driven culture,” according to a June 3 statement.
Could be good for Detroit. Maybe I’m wrong, but I think Doner is the only agency in town that still has a piece of that. Bring some of that biz back!
The state is of Michigan really gave no support to the Detroit ad community when they let GM take their business away. Very sad times.
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What's the best publication to read to find out who is pitching? Or is it that if it's already on some website, likely the job has already been staffed?