Do any of you like working with your social strategists?

funny
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If we’re being honest, I’ve never met one who I thought was really good at their job.

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If we’re being honest, I’ve never met one.

likefunny

Nope. Ours are just glorified social media managers and they lack the strategy and planning background or POV in my experience.

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I like working with anyone who is passionate about our field.

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Here, yes. This is the first agency I've been at where they (at least those I've worked with) are actually really good and not just a bunch of blowhards who repackage "trends" they find after 2 mins of googling as their own original thinking

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Yes! She’s great.

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Every social strategist comes back with this compelling piece of "research" for every damn brief -- GenZ prefers experiences over material goods.

At this point, I think they just then go to Disneyland, Burning Man, etc., to say they're doing research then come back with the same quip.

In reality they’re just recycling a millennial insight. I’ve seen this brief for a decade.

Actually one of the few strategy positions I’ve enjoyed working with and found they add value 🤷🏻‍♂️

As a social strategist I’d love to hear what you’d love to see from yours. I’d hate to be that strategist anonymously mentioned in a Fishbowl post. 😂😭

I have loved being paired with social strategists as a brand strategist

Why?

I like my stratagists as people but to be frank I think they just get in the way of delivering the client ask

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