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They’ve been negotiating for months on whether it’ll be DDFCB or FCDDB
my vote is for FDCDBB
BBCDDF. Keep it alphabetical.
Eventually, maybe, but the merger/acquisition hasn’t even happened yet. I mean, FCB might be called McCann by the time the ink dries. Expect anything and be surprised by nothing.
Call it “FUCKEDUPDDBFCBARENOWDEAD”!
DDB isn’t folding into anyone. Daddy Wren is a fan. If anything he will shut FCB down and merge it into DDB. Just be prepared for lots of blood in the streets. At least 50% of the talent from one shop will be cut. EnergyBBDO needs to be very scared right now. Daddy Wren may go with a regional approach. BBDO handles East Coast DDB handles Midwest and Mountain region and Chiat or Goodby take the west coast. All the shops in that region change their names to the corresponding regional mothership.
FCB is the third oldest agency in the country. Started as Lord&Thomas in 1873