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Being creative is a critical requirement, end-to-end.
You need it in your cold outreach, you need it in discovery, you need it during contract negotiations and renewals, you need it during CSM engagements, etc.
Sure, I think my work is creative. It's not painting canvases or writing songs, but it's the kind of creativity that requires me to assess a situation and formulate a plan. Being able to hold ideas in our heads and put them together in useful ways is a form of creative thinking.
Hmm I don't really think of myself as creative necessarily but your post has me thinking about all the ways in which I am actually creative on a daily basis. I guess I hadn't ever really thought of it that way before OP but you are right,.