Does anyone even read Ad Age/Adweek etc.? I just heard Ad Age had mass layoffs and I’m surprised they’re even still around given the current digital publishing landscape (don’t think they’ll be around much longer from what I’m hearing though).

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Posting as :
works at
You are currently posting as works at

Nope because refuse to pay for a subscription for work use. occasionally I’ll see something Interesting and try to read as far as I can for free. You would be surprised how profitable these b2b pubs can be when staffed with freelancers. This isn’t the New York Times or Washington Post where you’ll occasionally find remnants of real journalism, this is a trade pub and a website which is basically a built for advertising site (units not content).

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I use my old agency’s login for Adage 🤣

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Sammme 😏

@adweak

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It’s around still but we are such an uncreative business now - it won’t last as a publication much longer.

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All good.

Odd post. They have 2M+ unique monthly visitors, 4.5M+ page views, 750K newsletter subscribers, 1M+ followers each on X, FB/IG and LinkedIn. And 43% of readers are marketers (aka, people who might become interested in hiring your agency if they read about your work or thinking).

https://s3-prod.adage.com/2023-03/2023_Media_Kit_030923.pdf

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