Does anyone have any powerful approaches for helping a predominantly White, male, seemingly progressive leadership team connect meaningfully to their “why/what’s in it for me”? I’m trying to facilitate the team co-owning leadership responsibility /accountability for executing their DEI strategy. I hear a lot of well-intentioned words about embracing/embedding DEI being the right thing for the company to do, but see no personal connection/motivation to do it or to lead the work for their firm.

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Start by understanding their perspectives. What do they believe about diversity, equity, and inclusion (DEI)? What are their motivations for wanting to be more inclusive? What are their concerns about DEI? Challenge their assumptions. The leadership team may have some unconscious biases that they are not aware of. Help them to challenge these biases and to see the world from a different perspective. It is important to be patient and persistent when working with a predominantly White, male, seemingly progressive leadership team. It may take time for them to connect meaningfully to DEI and to see the benefits of an inclusive workplace. However, it is important to keep working with them, as the benefits of DEI are real and can have a significant impact on the company.

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What a shame this is still something we have to implore

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Yes.. and yet it’s not so much that I have to implore them - they are on board to do it. It just seems they are wanting/needing to be led by the nose rather than own/drive it internally. Part of the problem is they are siloed and hold executive titles without really knowing what it is to drive org change collaboratively, let alone DEI which is outside their comfort zone…

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I'm assuming "Because it's the right thing to do" isn't working...

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I've worked with leadership in this place before. The main key is to help them personalize the DEI experience. One approach I use is to help them discover how close the work is to their personal lives. Sometimes we focus too closely on "race". But if we widen the lens and have them discuss their connection (family, friends, historical, etc.) to mental illness, disabilities, and the unjust experience of those people it makes it much more personal.

The best way is to have them tell you a story.

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I think showing KPIs about how it will improve business, revenue, and attract more talent/consumers usually helps them to fully support these initiatives

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Show me that I’ve used for executive sponsor programs for employee resource groups is to enforce a rule where people who are not of the demographic that is represented by the ERG have to be the executive sponsor. The way I put it to them is that they are the first and best representation. what ally ship means, which is being present, providing mentorship, and resources.

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