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Their secret: Mounjaro and Zepbound
The secret is being able to meet the demand for enormously profitable glp-1s.
Drugs sell themselves.
WK portland
For real. What even is the brand level work for Lily? Some “we help people” manifesto video?
They have multiple AORs for their different brands. I know A23 has Verzenio among others.
And Ebglyss. That brand is all over connected TV.
A case study worth digging into! They’ve been on an incredible brand transformation journey in category the world hates, and yes WK leading the way across brand and design.
Chief
Selling drugs
Depends on country.
A large part of their secret is having the most effective GLP-1 agonist on the market.
And just as they cross that line they are poised to quietly lay off a significant chunk of their marketing team. But hey, stockholders are happy!
Rising Star
Ewww pharma 🤮 If only it was more creative and less regulated and boring
Maybe I was just lucky to do real work that got awards. 🤷♀️
But honestly, I win creative writing awards in my spare time and don't really need my day job to be super creative as a result. If you need this kind of fun, there are ways of finding it.