Eli Lily joins the 1T club! I want to know: who's their AOR and what's their secret?

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Their secret: Mounjaro and Zepbound

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The secret is being able to meet the demand for enormously profitable glp-1s.

Drugs sell themselves.

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WK portland

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For real. What even is the brand level work for Lily? Some “we help people” manifesto video?

They have multiple AORs for their different brands. I know A23 has Verzenio among others.

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And Ebglyss. That brand is all over connected TV.

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A case study worth digging into! They’ve been on an incredible brand transformation journey in category the world hates, and yes WK leading the way across brand and design.

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Selling drugs

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Depends on country.

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A large part of their secret is having the most effective GLP-1 agonist on the market.

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And just as they cross that line they are poised to quietly lay off a significant chunk of their marketing team. But hey, stockholders are happy!

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Ewww pharma 🤮 If only it was more creative and less regulated and boring

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Maybe I was just lucky to do real work that got awards. 🤷‍♀️

But honestly, I win creative writing awards in my spare time and don't really need my day job to be super creative as a result. If you need this kind of fun, there are ways of finding it.

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