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They always follow the same process. The word salad combo name to avoid angering anyone during the delicate merger followed by the latter half of the name being lopped off exactly one year later.
“Works at SapientRazorfish”
Double schadenfreude!!
They cut to the chase in South Africa and just called it all VML and the hell with the Y&R part.
Taking bets on how long it’ll take them to drop a few letters. Y&R’s going to get absorbed.
Schafenfreude is a pretty sweet agency name and easier to spell.
Sable’s headed to WPP. It’s Jon Cook’s ship now.
They should just drop Rubicam and go by Vimly, which is all I see anyway.
That may actually be worse than SapientRazorfish and that’s saying a lot!
You just wanted to use schadenfreude, didn’t you
Easily the most hideous acronym in the game
We could’ve been the much punchier ‘Rapient’. Seems like a missed opportunity.
Because this is a creative industry.
Two years, TOPS.