Enjoy a schadenfreude moment! Naming: the first thing ruining m&a.

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likeupliftingfunny
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They always follow the same process. The word salad combo name to avoid angering anyone during the delicate merger followed by the latter half of the name being lopped off exactly one year later.

likesmart

“Works at SapientRazorfish”
Double schadenfreude!!

likefunnyhelpful

They cut to the chase in South Africa and just called it all VML and the hell with the Y&R part.

like

Taking bets on how long it’ll take them to drop a few letters. Y&R’s going to get absorbed.

like

Schafenfreude is a pretty sweet agency name and easier to spell.

like

Sable’s headed to WPP. It’s Jon Cook’s ship now.

like

They should just drop Rubicam and go by Vimly, which is all I see anyway.

like

That may actually be worse than SapientRazorfish and that’s saying a lot!

like

You just wanted to use schadenfreude, didn’t you

like

Easily the most hideous acronym in the game

like

We could’ve been the much punchier ‘Rapient’. Seems like a missed opportunity.

likefunny

Because this is a creative industry.

Two years, TOPS.

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