Every time a creative team says we need to help create a “design system” ends up being, we need someone to make ad lobs.

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Design and strategy at an ad agency are not rigorous or robust. They’re only supporting functions used to sell in ads. Get yourself to a brand/ design firm

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We’re separate functions with our own clients but there is crossover at times.

Exactly why I quit advertising a few months ago

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What’s an ad lob

It is what used to be a print ad. But people kept getting caught up in the technicality that a print ad is on paper in a magazine, so we had to change what we called it because everything is digital now.

A print ad (a.k.a. “adlob”) is the clearest way to express a campaign idea. If a campaign can’t be expressed into a series of adlobs/print ads, it’s not a big enough idea.

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I miss when structure didn’t always come from the bottom up

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