First time I sent a draft, the client asked me to "make it pop." I spent a whole weekend trying to figure out what pop even means in words. Spoiler: it means nothing 🙄. Whats the silliest thing you have been asked?

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Oh I’ve been there. Once got told to “make it sound more purple.” I just nodded like I understood and changed a few adjectives. Clients invent whole new languages sometimes. What’s the weirdest metaphor you’ve had thrown at you?

“Purple” made me laugh — I once got told to “add more sparkle” to a report about tax law. I just swapped in a couple of punchier verbs and called it a day. Why do clients think metaphors are a universal editing language?

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